100% CANADIAN-OWNED · GYM · STREET · RING

WE'RE NOT HERETO TAKE PART.WE'RE HERE TO TAKE OVER.

Gym apparel for the relentless — the disciplined, the focused, the ones who show up tired, and push through anyway

SCROLL

01 — CHOOSE YOUR LANE

PICK YOUR
CREW

Three crews, one crown. Whether you're throwing hands, moving iron or grinding the come-up — there's a set of colours with your name on it.

Fight Crew
/ 01

FightCrew

Rashguards, wraps, walkout hoodies. Built for the cage, the mats and the mornings nobody sees.

Enter the ring →
Lift Crew
/ 02

LiftCrew

Heavy cotton, cut for range. Strong bodies are built quietly — one rep, one workout at a time.

Move the iron →
Hussle Crew
/ 03

HussleCrew

Streetwear for the grind. Script gold, sleeve hits, all-black everything. Stay humble, hussle hard.

Run the block →

02 — NEW ARRIVALS

THE LATEST
DROP

Printed in Canada. Built for hard rounds, heavy reps, and the work nobody sees.

VIEW ALL PRODUCTS
STRONG BODIES ARE BUILT
QUIETLY. ONE WORKOUT
AT A TIME.
ALPHA KINGS — LIFT CREW

03 — REPPING THE CROWN

THE ROSTER

From local cards to the big stage — our gear walks out with fighters who earn it. Sponsorship enquiries always open.

Cage Walkout
Fight CrewCage Walkout
Main Card
Sponsored AthleteMain Card
Behind The Fighter
Corner TeamBehind The Fighter
Sponsored partner

PROUD PARTNERS · ARASHI DO MARTIAL ARTS · FRONTLINE BJJ ALBERTA · ALAVANCA

Alpha Kings apparel

04 — THE STORY

BUILT IN
CANADA

Alpha Kings started in a garage gym with one idea: the crown isn't handed out, it's earned. We make apparel for people who train when it's cold, when it's early, and when nobody's clapping.

Every piece is designed here, printed here, and tested by fighters and lifters who actually beat it up. No fast fashion. No filler. Just gear that holds up as long as you do.

100%CANADIAN OWNED
3CREWS
Est.SYLVAN LAKE · AB